KESTREL METRICS

For owners of local service businesses doing $1M–$5M

Your business brings in over a million dollars a year.
So why doesn't your bank account show it?

Businesses like yours leak $3,000 to $10,000 a month and can't see where. Nobody stole it. It leaked. On one free call, I'll find one leak in your business and show you exactly how to plug it.

Find My First Leak (Free)

60 seconds to book · No sales pitch · You keep the fix either way

Let me guess how last month went.

The trucks rolled every day. The phones rang. The crew stayed busy.

Then you sat down with the numbers. And there it was. That feeling. The one where you check the math twice, because the profit can't be that small after a month that busy.

Payroll got paid. The supplier got paid. The insurance got paid.

You got what was left. Again.

And here's the part nobody says out loud: some months, your best tech takes home more than you do. You own the place. You carry the risk. You take the 2am calls. And you get paid last.

That's not bad luck. That's leakage.

It gets worse before it gets better. Here's the worse.

Money doesn't leave a business in one big robbery. It leaks out through small holes, every day, while everyone's too busy to notice. Here's where the leakage hides:

  • The quote that vanished. You sent it. He was ready to buy. Nobody followed up. That job leaked straight to your competitor.
  • The follow-up your guys forgot. The customer said "call me next month." Nobody wrote it down. Nobody called. That money leaked away without a sound.
  • The call that rang while your guys were on a job. Everybody was busy doing the work. Nobody caught the next one. That leak repeats every week the phone keeps ringing.
  • The "we'll just take care of it" favor. Real labor. Real parts. Invoiced to nobody. Your crew means well, and it leaks money anyway.
  • The 2am emergency you never even knew about. A burst pipe doesn't wait for business hours. Neither does the guy it happened to. He bought from the first person who answered. You weren't set up to answer. You didn't lose that job. You never knew it existed.

These leaks don't happen once and stop. They drip every single day, like a pipe leaking inside a wall. You don't see the water. You just see the bill.

And the busier you get, the faster they drip. More jobs through a leaking business means more leakage. That's why your biggest year can feel like your poorest.

One more hard truth. You can't find these leaks yourself. Not because you're not smart. The opposite. You're an expert at your craft, and you're busy driving the ship. Every hour goes to the work, the crew, and the customers. The leaks hide in the places you don't have time to look. Nobody can read the label from inside the jar.

Show Me Where I'm Leaking

Free call · One leak found live · Plain-English fix

The good news: leaks can be found. Finding them is a trained skill.

Every leak in your business leaves a trail. A missed call shows up in your phone records. A vanished quote shows up in your paperwork. A price that's too low shows up in your numbers.

Most owners never find these trails because nobody ever taught them to look. It's not part of running the trucks. It's a different skill. It's the skill I spent 30 years learning inside the biggest companies in the world.

And here's what those 30 years taught me: the leaks are always there. Every business has them. The only question is whether anyone ever goes looking.

I go looking. That's the whole job.

Who's making you this promise?

Michael Reaves, founder of Kestrel Metrics
Michael Reaves · Founder

My name is Michael Reaves. I spent 30 years hunting money leaks inside multi-billion dollar companies, including Walmart.

I started at Walmart. Then I spent 24 years at H-E-B, a company famous for running a tight ship, working my way up through finance to regional leadership. Along the way, I advised business units bringing in anywhere from $2 million to $100 million a year.

Different sizes. Different leaders. Same lesson every time: the money you lose never announces itself. Somebody has to go find it.

Here's why that matters for a business your size. When you've traced money through multi-billion dollar international operations, with thirty business units and thousands of moving parts, a $3 million business isn't harder to read. It's clearer. Same leaks. Fewer places for them to hide.

And I've stayed on the front edge of business technology since 1992. Old enough to have seen everything. Current enough to use the newest tools to find your leaks faster than the old way ever could.

30 yrsHunting money leaks · Walmart, then H-E-B
$2M–$100MYearly revenue of business units I advised
Since 1992On the front edge of business technology

Here's the offer. No fine print.

One free call. About 20 minutes. I find one leak in your business, live on the call, and show you exactly how to plug it.

  1. You pick a time and answer a few quick questions about your business. I do my homework before we talk. No cold reads.
  2. We get on the call. I ask how work comes in, how it gets priced, how it gets billed, and how the money gets collected. You talk. I hunt.
  3. I show you one leak in plain English: where it is, about what it's costing you, and the exact fix.
The fix is yours to keep. Do it yourself. Hand it to your office manager. You owe me nothing.

Why free? I'll be straight with you. Some owners will want me to hunt down every leak in their whole business. That's paid work, and I'll tell you about it if you ask. The free call is how I prove I'm worth it. If I can't find you real money in 20 minutes, I haven't earned a bigger conversation.

Book My Free Call Now

I take every one of these calls myself. There's one of me. The calendar is genuinely limited.

The questions you're already asking.

Is this just a sales call in disguise?

No. You get a real leak and a real fix on the call itself, whether or not we ever talk again. I'll mention that deeper work exists. That's the whole "pitch." I'd rather prove value than promise it.

My business is different. Will this work for me?

If money comes in from customers and goes out to payroll and suppliers, leaks happen. I've seen the same pattern from $2 million businesses to $100 million ones. The leaks change size. They don't change type.

I'm slammed. I don't have time.

It's 20 minutes, scheduled when you want. And respectfully: "too busy to check for leaks" is how the leaks got this big. The busier you are, the faster they drip.

What if you can't find anything?

Then you spent 20 minutes learning your business is tighter than almost any I've looked at. That would be a first. But if you're the first, the call still costs you nothing.

Why should I trust a guy from a website?

Don't trust the website. Trust the call. I'm not asking for a dollar or a signature. I'm asking for 20 minutes to find money you didn't know you were losing. That's the whole bet.

The call is free. The leaks are not.

Every week you wait, they drip. Book the call. Get your first leak found. Keep the fix no matter what.

Find My First Leak (Free)

60 seconds to book · One leak found live · No obligation, ever

Find My First Leak (Free)